Our Approach
Our core competency is the creation of value and the reduction of risk for our clients. That means we take a
hands-on focus with an integrated “systems approach” to strategic planning and provide unbundled consultation
services on all aspects of the commercialization process based on strong operational experience and involvement. Risk is often
spread over a “family” of related projects.
Our strategy for success typically involves five steps. We call these steps the “Process Funnel”
Concept to Commercialization.
Discovery Phase: We are constantly on the look out for new opportunities and as such always “cast a wide
net” to see what we might catch. We have a reputation for talking to just about everyone to get a sense of your vision,
where you are in the business development and commercialization process, and whether or not we can help. There is no charge
for this initial meeting. At the very least these sessions always result in new contacts and some new information for each
of us. One never knows when the “pieces to a puzzle” may go together, if not now then maybe later?
Assessment Phase: Assuming we both think there is value in proceeding, we will next propose a formal assessment.
There is a small fee for this service. This is a macro level quick look at all aspects of our strategic planning and commercialization
process as it relates to your project. Our deliverable to you is a written report outlining specific recommendations and key
areas to focus on to move your vision closer to reality. At this point you can either choose to move forward without further
help from us or we may both choose to move to the Planning Phase.
Planning Phase: Depending on what you need, this step can take on many forms but typically involves the creation of a detailed Strategic Business (Marketing) Plan. This document outlines the “road-map” to bring your vision
to life and as such it crafted with care with active participation on the part of the client and us. There is a fee for this
service.
Implementation Phase: By now we will have assembled a unique Medical Milestones™ team of experts who will help implement every aspect of our plan. Much like the making of a movie, we bring together and then manage (direct) the resources necessary to achieve the best possible result by following the “plan-do-check-action” iteration each step of the
way.
Exit Phase: As long as we can continue to add value and reduce risk our goal to have Medical Medical Milestones™ stay actively involved with projects that meet our selection criteria as a stakeholder. This may involve the aggregation of complementary projects or the creation of a Limited Liability Company whose Members include you (our client) and the members of the Medical Medical Milestones™ team.
Our primary role has been to facilitate your vision through each of the various “stage-gates” in the overall
process to a commercially ready project ending. That means we then have taken essentially most of the risk out of the new
business. It is now ready to be sent “up the ladder” for the next round of financing and success. Once at this
stage it is our desire that many of these new companies will continue to reside in Ohio.
